NZ Builders Ltd.

A luxury custom home company that specializes in delivering high-performance, passive solar and net zero ready homes on Vancouver Island and surrounding areas.

Brand Voice: Expert, informative, tongue-in-cheek, generous Kiwi slang.

nzbuilders.com

Marketing Strategy

Revamped the foundational data-driven systems, directly resulting in a 417% surge in web traffic and a fivefold growth in qualified leads within a two-year frame.

Media Engagement

By building enduring media relations, ensured consistent brand presence in both print and digital platforms, thereby expanding reach and enhancing brand credibility.

Comprehensive Rebrand

Led a transformative rebrand, directly attributing to the acquisition of three niche custom home projects valued at over $9M.

Industry Awards

Strong writing of award applications, garnered national recognition and nominations, as well as three national award wins.

Copywriting

Generated and optimized web and blog content that resonated deeply with our audience, enhancing engagement and boosting site metrics.

Crafted sales materials that resulted in better pitches and conversion rates.

Sponsorships and Social Impact

Led team-building activities to benefit local charities and foster team cohesion. Strategic sponsorships of local sports clubs, and university and high school teams elevated brand visibility.

Advertising

Executed precision-targeted advertising campaigns, achieving enhanced brand recall and significant conversion uplift.

Social Impact

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

Content Strategy

Designed and implemented an omnichannel content strategy that directly led to a 58% spike in social media audience and substantially bolstered online brand presence.

Portfolio

  • I spearheaded a strategic overhaul of our website, emphasizing both form and function. The refreshed design, coupled with meticulously crafted copy, was geared towards boosting SEO results and providing a seamless, enriched customer journey. Visit the website.

  • Planned and executed a video project on a nationally recognized, award-winning luxury custom home in Victoria, BC. Responsibilities included securing funding, overseeing pre-production planning, coordinating with director and film crew, and managing the project timeline and budget. Watch Video.

  • Wrote and submitted award applications that earned the company national recognition for building excellence and innovation.

    Georgie Award, 2022
    - Best Custom Home Valued Over $3,000,000

    VIBE Award, 2022
    - Project of the Year
    - Best Single Family Home Between 3,000-4,500 sqft