ARIEL
WHITE
FRACTIONAL CMO SERVICES
For companies that want marketing strategy that is simple, clear, and drives results
HOW I HELPMarketing should be a growth engine, not a guessing game. But hiring a full-time Chief Marketing Officer (CMO) is a big investment. That’s where fractional services just make sense.
Fractional CMO services provide the leadership and strategy design you need, without the overhead. I help you cut through the noise, focus on what matters, and move from fragmented efforts to a clear system that actually works.
Here’s how it works:
Step 1 : Marketing Audit
A deep dive into your current brand, channels, and content to identify what’s working, what’s missing, and where the biggest opportunities lie.
Step 2: Strategy and Positioning
Build a clear marketing strategy and sharpen your positioning so your business stands out and connects with the right audience.
Step 3: Roadmap and Action Plan
Translate strategy into a practical 90-day roadmap and content plan so you know exactly what to do next.
PHILOSOPHYMarketing works best when it’s clear, focused, and human.
I believe in cutting through the noise, simplifying the complex, and building strategies that actually get used—not left in a folder somewhere. It’s about understanding audiences, finding the smartest way to reach them, and creating messages that inspire action.
SERVICESFrom strategy to execution, these are the ways I help companies market smarter and grow faster:
Strategy Development – Build a clear, actionable marketing plan aligned to your business goals.
Go-to-Market Planning – Launch new products or services with focus and confidence.
Brand & Messaging Audit – Refine your positioning and voice for clarity and impact.
Proposals & Decks – Create persuasive, on-brand sales materials that win clients and investors.
Campaign Management – Plan, coordinate, and optimize multi-channel campaigns for results.
Fractional CMO Retainer – Strategic leadership and guidance, without the full-time overhead.
ABOUT ARIELI’ve always been curious about how messaging and communication influence human behaviour—and that curiosity has shaped my career in marketing and communications for over a decade.
For the past 5 years, I’ve led strategy, built marketing teams from the ground up, and delivered results for brands in industries ranging from tech to athletic apparel, construction, and real estate development.
My approach is simple: eliminate the noise, identify gaps, and streamline complex systems so we can focus on what really matters. I love getting creative about how we reach audiences—whether that’s refining brand messaging, finding new distribution channels, or crafting campaigns that stand out.
No matter the project, my goal is to bring clarity, momentum, and a bit of fun to the process.